Update: Plano Synergy Has Officially Severed Ties With Bill Busbice

Update: Plano Synergy Has Officially Severed Ties With Bill Busbice

This is an update to the recent OutdoorHub article: Plano Synergy CEO Responds to Bill Busbice Poaching Convictions:

Less than 48 hours after posting a long message on Facebook, Plano Synergy has kept their promise of swift, decisive action regarding the latest Bill Busbice news.

In a press release from Plano Synergy, CEO David Dudick states:

Over the course of the past 48 hours, Plano Synergy became aware of a situation which required swift and decisive action.

Today, Bill Busbice and Plano Synergy mutually agreed to end their association. Bill Busbice and his partners sold their outdoor brands to Plano Synergy in 2013. Since then, Bill has been providing services under contract to Plano Synergy, principally as a host of the Wildgame Nation television program, until today when that relationship was severed. Plano Synergy will also be cancelling the Wildgame Nation TV show.

Plano Synergy has a culture that is grounded in integrity and great respect for the outdoors. This comes with the expectation that we will always do the right thing. Our decisions will always reflect our commitments to our customers and consumers. We have a deep respect for the law, tradition and the ethical practices of our sports. We take pride in serving our industry and promote the fair and lawful practices of game hunting. Every day we strive to be a company that is trustworthy, respectful and fair with our consumers, employees, customers and business partners.

We thank you for your trust.

David E. Dudick
Chief Executive Officer